What is content marketing
Content marketing is a marketing method that creates relevant content and distributes it to your target audience to over to your company and its products and thus creates a loyal relationship.
Creating content according to your customers’ needs and interests is done through knowledge and their buying process. The most popular digital platform on which most of the content marketing takes place is the blog and social networks.
Type of content Marketing
Market your content in the form of videos is one of the most effective and beneficial ways. Because of video, brands can easily create a loyal relationship with their audience.
It allows customers to know that there is an actual real person behind the brand and that earns their trust fast.
Moreover, it’s a lot simpler for the audience to watch videos than to read blog posts. And people are a lot more likely to interact with your content if you market your content in video form.
There are a lot of platforms that you can use to share your video content:
Blogs play a crucial role in your content marketing strategy. If you want your l customers to be able to find you easily online. Then it is essential to create quality blog posts.
It provides you better chances to reach potential buyers. People do a google search before buying anything. Because they want to get every possible information about products or services. Plus, they consider googling authentic with the right information. If you have posted informative content on your blogs, your chances to convert them into a sale increase.
Facebook and Instagram image posts are possibly the easiest types of content marketing. It can be a great way to keep your audience up to date with all of your latest offers and information.
if you build a consistent strategy of image posting, it can be really helpful to influence your potential clients. Because with the help of images, a brand can convey more information. Here, I would love to give an example of an infographic.
According to the Oxford English Dictionary, an infographic is a visual presentation of information.
An infographic is a collection of charts, minimal text, images. Moreover, infographics are very easy to understand.
The podcasts are in trend nowadays. And the usage of podcasts is increasing day by day. That’s why it emerged as one of the most beneficial channels of content marketing for many companies.
It is practical and saves time. Users can listen to podcasts any time anywhere. Even they can listen to it while waiting in exercising, doing the house stuff, or waiting in traffic, or doing another activity. They just need headphones on and play!
Podcast content is free for them. So they can consume content of their interest without paying a penny for it which gives brands a good opportunity to take benefits of their interest.
Benefits of Content Marketing
Here are some benefits of content marketing that has potential to take your business on next level.
Increase The Visibility
Content Marketing is the first choice of every successful business to promote and build brand reputation.
The strategy of creating such content that emphasizes the value of your brand or product is essential to achieve huge visibility.
You can pick any platform for content marketing: social media, website blogs, emails. You can serve your content in any form text, image, or video.
Nowadays, Social media is the best among them.
Publishing informational content regularly boosts your visibility on this platform. For instance, if you sell Seo products, you can create content around that.
You share information about using your product. How to fix or install.
You can keep your users aware of every update. Why SEO is essential, how to do that, or what to avoid. These are some factors that you can create content about.
How will it increase visibility?
For example, google updates its algorithm. And you publish a post on social media about this update. And you cover all factors of this update in many posts. If your customers find your post valuable, they will react to that: like comment, and share.
Here you will see another benefit of content marketing.
You will get free advertising when users share your content. And this chain of reaction and sharing will boost your visibility.
Once your visibility increases, the chances of getting sales from them increases as well.
Now discuss this point in terms of search engines.
The search engines prefer positioning content higher that achieves broad visibility both in social networks and social media. In other words, this practice will boost your website ranking in Google or other search engines. Finally, you will get more business from there.
When you educate yourself about selling, people feel more heard and less persecuted.
Educating users gives better results rather than creating a web of advertising of products or services. You cannot persuade anyone to buy user products just by showing them ads. However, good content can do it more efficiently.
There is a famous saying that “Content is the king.”
I extremely agree with it. Content is a real king. Especially in this digital world.
Nowadays, people do Internet research before buying anything. Because they want to gather all information about that product.
Here content marketing plays a significant role. A company having helpful content will win.
If you serve them such information about your product that they came to know. Moreover, if you keep repeating this, eventually, you will be the first choice for them.
They will start trusting you. No doubt, that trust will lead them to buy from you as well. And they will keep going.
So if you want to take the benefits of content marketing, then focus to inform them, not to sell.
Make Your Customers Loyal
Loyal customers are the real power of any successful business. They keep coming to you to buy your service. Additionally, they do free advertising for you. They recommend their close ones to buy from you. As a result, you start grabbing the market of your field.
How will customers be loyal to you?
Here are numerous ways for you. But, content marketing is a fast, simple, and inexpensive way.
Just generating a sale should not be the only aim. Instead, building a relationship with them will be victorious for you.
Your relationship with consumers should not end after the purchase. Rather, You must start proving the quality of content. The more you serve, the more you get.
You can use blogs and social networks for this strategy. Providing quality and beneficial content will lead them to be with you.
One research demonstrated that a 2% increase in customer retention has the same impact as a 10% decrease in costs. It means consumer loyalty comes to be a crucial responsibility for any business. Since a successful way to do it is by delivering beneficial content.
Build A Community
When you share helpful content for your customers on social networks, you step forward to make your company a benchmark of new and significant information.
Without a doubt, on social media platforms, your consumers have the choice to interact with other consumers.
And this interaction helps to establish a community of your business on social networks. Moreover, because of human behavior, customers suggest a product or service that they follow on social media networks.
Now that you know one more of the exceptional benefits of content marketing that you can receive.
Boost Conversion Rate
Surely, one of the tremendous benefits of content marketing is that it boosts your conversion rate. In simple words, it brings you more sales.
Many studies reveal that brands that provide regular relevant content to their audience, can get conversion rates approximately 6x higher than their opponents that don’t serve valuable content to their audience.
If you keep updating your audience with different kinds of information around your service and they find that useful. Then your audience wants more from you. Eventually, your shared content builds a desire within them to buy your service or product.
On the other hand, if you aim to get sales from your customers. And you don’t let them know more about your service through content marketing. Then this is practice going to be a silly one that has the potential to outrank you from the competition.
Keep You On Top In Competition
Possibly so many of your opponents are already using content marketing for their business growth. Maybe many of them don’t do it well.
However, If you utilize your content marketing strategy, you will not only get a competitive advantage over those who do prefer content marketing to expand their services.
Plus, doing content marketing more creatively can let you have a competitive advantage over those competitors who already are using content marketing. You can observe the activities of your competitors to bring something new that your potential buys may like.
Content marketing is all about initiative, resourcefulness, and innovation. If you use these 3 characteristics the right way, you make yourself strong enough to compete with big players in your field who are dominating the market.
One of the best benefits of content marketing is that it is not only about volume. instead, it is about originality and quality.
Occasionally, the quantity could win over the quality. A good instance of an achievement story can be seen in Joe Pulizzi’s book, Epic Content.
In 2009, because of a slump in the US, a fiberglass swimming pool company was in terrible crises. People were restoring their paid amount. And shutting the company appeared certain.
Then CEO, Marcus Sheridan chose to adopt content marketing to emphasize his pool installation industry.
They used $ 250,000 on marketing and created approximately $ 4 million in sales.
They used content marketing for two years and per year they lessened their marketing amount to $ 40,000.
In late 2011 they succeeded in selling more fiberglass pools than their competitors in North America.
Marcus Sheridan’scontent marketing was extremely profitable.
Of course, It is a very significant standout and gets huge traffic. However, it is not enough. When you get visitors to your social media or website, you should put every effort to hold their attention.
This creates authority, which benefits you when a client is in the purchasing stage. If they are in doubt choosing you and your competitor. Then the brand having good authority will win.
It is essential to remember that content marketing only helps if you post high-quality content. Especially in this digital world, where a huge amount of content is already available for your customer.
Conventional marketing ways such as advertising via Television ads, newspapers, radio, magazines are very costly.
Many big brands spend a huge amount of money to reach their potential buyer. We don’t say that it is good. It shows a good result. There are some issues with it as well. And the efforts of the marketing team are enormous and difficult as well to trace the return of investment.
At the same time, Content marketing needs just consistent action and creative ideas for creating your content in any form: video image or text. Your content should be valuable for your audience.
In content marketing, you don’t need to spend huge money. Even content marketing can be done free of cost. Social media is the best way to start content marketing without spending money. Moreover, this is a place where people spend most of the time. So it can generate great results in terms of sales.
Content marketing is one of the dominant and easiest ways of marketing your service or products available.
There are so many benefits of content marketing that you can attain: Make you Authentic, build trust, increase visibility, make your customer loyal, boost your conversion rate, and help you to be on top in the competition. There are so many great benefits of content marketing that should not be neglected.
But there is also a point that should be remembered, content marketing is not about sharing your content. You have to unfailingly create value for your audience.