Windows 7

With the release of Windows 7 coming up very soon, Microsoft is doing its best to help build excitement; from Windows 7 parties to marketing campaigns, the software giant is sure showing the world how to promote a product. They're not stopping yet, however, as TechCrunch has reported that they're now building a Windows themed café in Paris to help further the promoting.

Last week, embedded GPS chip maker u-blox announced support for Windows 7’s Sensor and Location Platform. Windows 7 has built in “location awareness” using the new Windows Sensor and Location Platform. PCs with u-blox’s AMY-5M chip or their PCI-5S/PCM-5S receiver cards with Windows 7 can now be “location-aware” with u-blox’s new Windows 7 driver available for download here.

Last night, Redmond sent out e-mails to finalists chosen to host a Windows 7 launch party. Finalists were told they need to be among the first to respond via a link within the e-mail in order to be confirmed as a host.

Windows 7 only: The latest DivX tech preview adds support for MKV video files to Windows 7, so you can use them in Media Center, Media Player, and even show thumbnails in Windows Explorer.

Are you running an older computer with Windows Vista or Windows XP and looking to upgrade to the latest iteration of the Windows client once it becomes available on October 22nd, 2009?

Microsoft has begun confirming Windows 7 launch parties for hosts across the world.

The new Microsoft Windows 7 operating system due for launch in October, will likely change the personal computer industry forever, according to research house Frost & Sullivan.

Microsoft took on rival Apple head on this week in the education market with a special offer for students to purchase Windows 7 for $30, about the same price as Apple's competing Mac OS X Snow Leopard.

Microsoft today announced a Windows 7 discount for college and university students -- and the deal's a doozy. In the U.S., for instance, students will pay just $30 for Win 7 Home Premium Upgrade if they order by January 3, 2010. The regular upgrade price is $120.

Windows 7’s evolution compared to Windows Vista is undeniable, and the lucky few that so far have had access to the RTM bits of the latest Windows client can confirm this.